Since 66 MX

Since 66 MX


When I came back to Mexico I realised I needed to improve my written Spanish. I’ve lived so many years in Scandinavia, which affected my written abilities in my mother tongue, so when I got invited to participate as a guest blogger in Since 66 a platform that promotes the culture around the famous skate brand VANS.

The Editor wanted to bring the female point of view into skateboarding and invited me to join the blog, writing also about other subjects but mainly about skateboarding and also female representation in the skateboarding scene.

Ive been writing for Since 66 almost a year and even If im not very constant I love sharing my point of view with all readers about the female skateboarding scene.

Here you can find some of the articles I’ve written for Since 66:

Is the future female in skateboarding?

Interview with Gnucci

Source: www.since66.mx


UcanSkate Logo designed by Spanish artist  Fernando Elvira .

UcanSkate Logo designed by Spanish artist Fernando Elvira.

UCanSkate is a community based project that I started with a bunch of fantastic mexican skater girls.

The Idea of this project was borned on November 2017 when I attended a skate competition for female skateboarders in Mexico City. Ive been interested in Skateboarding since I can even remember and even If Im not a skater I’ve been always involved in one way or another in the scene.

When I attended this competition I had the chance to observe some of the girls skating and started thinking It would be great to gather a crew and start doing projects. So I contacted some of the girls I saw there and we started working towards one goal: To create an uplifting and supporting community for female skateboarders and let the world know what is happening in the Mexican female skateboarding scene.


Sesamo Logo

I work at Sesame Workshop, the non-profit organisation behind Sesame Street. Through the design of Family Play Workshops, community events and educational material, sesame workshop mission is to help kids grow smarter, stronger, and kinder.

I work mainly with a project called Little Adventurous (Pequeñas Aventureras), a multimedia initiative in partnership with Dubai Cares and the IDB, designed to help improve the quality of educational experiences in mathematics and science with a particular focus on encouraging girls' participation, enjoyment and sense of belonging.



I was invited to participate at Creative Mornings Guadalajara, to talk about my favourite subject of all: WORK. Creative Mornings is a breakfast lecture series for the creative community

It was nice to be back in Guadalajara, the city where I studied university and which I also started working as a producer. Talking infront of a Public is always challenging for me as Im so used to be behind the scenes. But I like to share my experiences with others so I guess in that sense it was fun and giving to be there and to participate in this incredible network of inspiring people.

Below you can find the whole conference in Spanish though. Maybe one day I get myself to make subtitles to it, until now... if you can...enjoy!

I even created a play list for the occasion in case you need some inspiration to WORK IT!

Project: Fabriken, Sweden's first maker-space

Fabriken is Sweden's first Makerspace, started as an experiment with a strong pull from Malmö University. In August 2013 we opened again after a period of renovation and with several new machines. Then we had also embarked on a unique partnership with the company Arduino Verkstad that helped us to continue to be first with the latest.

Part of my work with the project was to lead the renovation and the changes made in the methodology of Fabriken. Since then we have worked as a membership based workshop where we teach our members how to use machines such as laser-cutter, 3D printer and CNC-Miller. We also create workshops where we mixed crafts and technology both for children and adults. 

As a project manager for Fabriken I get even to work with a fantastic team of people that are part of the development of Fabriken to become not Swedens first Makerspace, but the best!


Animita is a diminutive of the Spanish word for soul.  Markers of small, unofficial saints’ cults, animitas remember tragic deaths. They memorialize people taken suddenly, often as victims of auto accidents, but also in drug violence or political violence

I grew up in Culiacán, at the epicenter where the Sinaloa Cartel has its origins. I moved from Mexico 13 years ago, and I never end to get surprised every time I travel there  and I see the streets and public spaces populated by all these Animitas, mainly of people killed as a result of the ongoing narco-war that is taking place in my country, where  death is an everyday thing.

I might read about it in the newspaper but it’s not until I pass by these shrines that I see the human that was involved in this tragic event. I get to know a little bit about the person that died there, sometimes there’s a photo, or a candle light, sometimes a poem, a t-shirt, things that give you an idea who that person was. For me is culture, maybe cause now im an outsider, but for others, for those who live there it’s a reminder of the constant violence they are exposed to.

Not so long ago the world got shaken up by the photo of Aylan Kurdi, the syrian 3 year old boy found dead on a beach in Turkey. We got to know his name after the spreading of his photo  on social media. He will be remember as the child that changed the course of the discussion about the refugees coming from Syria.

So I invited 5 artist and asked them the following questions: how would you like to be remembered if dead would take you tomorrow? What would your family would had to say about you, your friends and even your enemies? What are the objects they’ll see and think about you, the smells, the sounds, the images. What is your reflection about dead and what would you like the people that doesn’t know you, would get to learn about you once you are gone?

I produced this project for Malmö Live in cooperation with creative studio Little Finger.

Artists: Loana Ibarra, Aleksandar "Sasa" Skoric, Julia Hansen, Maja Hydbom & Jonas Liveröd.

TALK: A conversation about urban meeting places

Photo by: Artscape

I was invited to participate in a panel where we discussed the future of urban meeting places. It was interesting to share thoughts with people that work in culture but maybe worked in bigger institutions and have a different approach and public in comparison to our projects at STPLN have. 

It seems like we drifted away a little from the subject from time to time, but I guess that’s what happens in these kind of panel discussions, anyway here is the whole session (in Swedish) in case you wanna take a look.



The panel was formed by:

  • John Peter Nilsson, Moderna Museet Malmö
  • Oyuki Matsumoto, STPLN
  • Jaana Järretorp, Region Skåne
  • Björn Carne Ore, Cirkulationscentralen 
  • Katarina Olsson, Malmo city.

Podcast: Vi Tackar

Vi Tackar (We Thank) : A thankless pod from a bunch of almost sympathetic people!

As a producer you are not use to be the center of attention. Last year  I decided I should take more place and dare to expose myself  more to public opinion. I got invited by my good friend, designer Alexander Castro from Pocketsize Webbyrå and artist Tobias Törnblom to participate in their project Vi Tackar, a podcast about friends, food and beer.

I attended first as a guest but we realised we had such a great chemistry that they invited me to stay in the project. Unfortunately we reordered only 10 episodes due lack of time, but we got great feedback from friends and listeners. I loved being part of this project!

The podcast is in Swedish, you can listen to the episodes here:

Photo by: Max Alm-Norell

Music by: Joaquin Martinez

Mastered by: Martin Thalström (NBS records)


I had the opportunity to work with the Arduino team in Turin, USA and Sweden coordinating  the development of the Arduino Robot prior its release under Maker Fair in San Francisco.

"Arduino is an open-source electronics platform based on easy-to-use hardware and software. Arduino boards are able to read inputs - light on a sensor, a finger on a button, or a Twitter message - and turn it into an output - activating a motor, turning on an LED, publishing something online".

Arduino Logo

PROJECT: Sketch or Die Scandinavia

After 8 months I’m ready to write about Sketch or Die Scandinavia, the beautiful Mexican project that I found by accident on the Internet one night and I had the honor to produce the first international version of it. The project consisted basically in a group of illustrators locking their selves in a room and drawing non-stop under 48hrs what people wished through social media (twitter & facebook).

I didn’t hesitate in sending a mail asking them if I could borrow their idea to produce it in Sweden. After a few emails, El Barbon (one of the creators of this project) and I decided to meet in Barcelona, where he was living at that time. I think in general they were skeptic I mean, why would they borrow their project to a stranger…And to be produced in Sweden!! After having a coffee under Barcelona’s sun we agreed to work together. 

We managed to produce Sketch or Die Scandinavia on 5 months through skype meetings and tons of mails. We got into the project great artists: Kristofer Ström (SWE), Basti Santa (SWE), Rickard Grönkvist (SWE), Lina Eriksson (SWE), Stine Hvid (DK) and Jonathan Mthsn (NOR) and around 15 guests.

To produce this project was a whole new experience for me. When you produce an event, you count your success

Project: Geek Girls Mexico

Everything started when my friend Sophie Uesson posted on her twitter that Anna Oscarsson was looking for a place to start Geek Girls Öresund. I told my colleague about it who knew Anna and contacted her immediately offering Stapelbäddsparkens premises for this event. A few weeks later we were around 30 women interested in technology and social media,  talking about the possibility to have a Meet Up: an unconference where we could meet and talk about interesting subjects for us.

So that was how in spring 2010 three fantastic girls ( Anna Oscarsson , Emma Estbornand Kristin Heinonen) got the initiative to organise the first Geek Girl Meetup Öresund in the city of Helsingborg, Sweden. A whole day with inspiring sessions by other interesting, smart and fantastic women making it out there!!! 100 Geeks united, networking and exchanging experiences under a whole day. The concept started in Stockholm, then this trio brought it to Öresund, and from there the idea for Geek Girl Meetup Copenhagen, driven by an amazing woman Henriette Weber started!

-I have to take this concept to Mexico- I thought!! And here  I am a couple of months later working with my friends Elizabeth & Jackeline Maldonado, Karla Gradilla , Poke Garcia getting all ready to have the first Geek Girl Meetup Mexico on december 11th. 

Im all nervous and excited, on one hand I think is fantastic to be able to hear and meet so many interesting mexican girls!! On the other hand  this project represents a comeback. A "hello, I moved a few years ago, but im still here in heart and thoughts".  I want to hear about whats going on in my Mexico, and how I can help with the experience and knowledge I have collected here...This is how i would love to keep on working in the future, as a bridge between the two cultures I live in.

Geek Girl Meetup Stockholm, Gothenburg, Öresund & Copenhagen: http://geekgirlmeetup.com/


When I started thinking about I LOVE ROBOTS, I wanted to create a project to work with those kids who stick up for some reason, can be their passion for a certain thing or the way they do things. I wanted to work with kids that were interested enough in something. So we went out to the schools and said we were looking for 16 kids between 11-14 years old interested in building ROBOTS!!

The kids would register freely, we didn’t handpick anyone. As unfortunately there are many sterotypes about technology being a “man thing” we  really put  an extra effort in motivating girs to register. We got  16 kids from different schools in Malmö. We arranged a 4-day workshop with 1Scale1 . There, they learned to program simple robots that reacted to certain stimulations like change of color or surface. They also gave form to these robots with paint and different material. 

In order to inspire children and show them how a “hobby” can become something more,  we invited Nerea de la Riva & Ivan Gallego Bravo from Complubot a spanish organization that works with robotics and children. They are 18 and 16 years old and they have been working many years developing Robots that play football. They won the first place in the Robocup 2010 in Shanghai. 

We also organized a parallel workshop called “Hard becomes soft” which it was open for older people  who wanted to learn to do knitted robots.  The result from both workshops was presented in an exhibition opened under 24 -28 November 2010.





Video: Courtesy of David Sjunnesson 1Scale1

PROJECT: HEMMABYGGE - The finest huts

Design by: Caroline Andersson

Design by: Caroline Andersson

Do you remember when you were small and built your own little houses with pillows, cloth, your moms furniture, wood or anything else you could use to create your own little hut… or KOJA like you call it in Swedish.

I went to Gothenburg with my colleague looking for inspiration. I found this gallery that was showing an exhibition about huts: “Come and see what people have built” When I get there I only see small photos on a white wall that people sent showing their huts. I got so disappointed so I thought I would make my own exhibition and invite some people to build their dream hut. 

We called it HEMMABYGGE (homemade). Around 24 artists, carpenters, designers, musicians and interactive designers from Malmo, Gothenburg and Stockholm were working with 10 projects.   They had a few days to design and order the material they would need and they got one week to build their hut. We gave them also a small budget they managed themselves to buy other objects or special stuff that was not in the ordinary building material that we bought. Then the public could vote for their favorite hut, the winner would get a gift card to buy material and tools for future building. People worked day and night and they created really nice stuff, each hut had its own “personality”.

The press coverage was excellent; we had TV and all the important newspapers from Malmo. The Swedish artist Vit Päls performed at the opening. The exhibition was open for a week and there was people constantly visiting in the whole time.

 This project was co-produced with my great friend, creative producer: Caroline Andersson.